Amazon Prime Big Deal Days Returns October 6-7 With Millions of Deals
Amazon has announced that Prime Big Deal Days will return on October 6 and 7, 2026, bringing 48 hours of exclusive discounts to Prime members. The shopping event will feature millions of deals across electronics, home products, fashion, beauty, toys, books and other categories.
The event begins at 12:01 a.m. PDT on October 6. Amazon says more than one million products will be available at their lowest Amazon price of the year so far. Selected deals from brands including Sony, Tarte and adidas will offer discounts of 45% or more.
Prime Big Deal Days 2026 Starts October 6
Amazon is positioning the October event around fall shopping and early preparation for the holiday season. Prime members will have two days to shop exclusive offers from major brands and Amazon’s own product ranges.
Among the brands highlighted ahead of the event are Sony, adidas, Tarte, Dyson, LEGO, Dove, Canon, Caraway, Play-Doh, Shark, Princess Polly and Soundcore by ANKER.
Discounts announced by Amazon include:
- Up to 45% off selected fall apparel and footwear
- Up to 35% off selected bedding, blankets and holiday décor
- Up to 30% off selected game day hosting and tailgating products
- Up to 40% off selected Amazon Basics products
- Up to 65% off thousands of print books
The exact availability of individual deals will depend on inventory, and some offers will be available only while supplies last.
New Deals Will Drop Three Times a Day
One of the main features of Prime Big Deal Days 2026 will be Today’s Big Deals, with new offers released throughout each day of the event.
Amazon says new deal drops will launch three times daily:
| Deal Drop | Time |
|---|---|
| First drop | 12:00 a.m. PDT |
| Second drop | 8:00 a.m. PDT |
| Third drop | 1:00 p.m. PDT |
The drops will cover categories including technology, beauty, kitchen products, fashion and home goods. Amazon says they will include trending products and new releases.
Deals will be available while supplies last, with new offers appearing at each of the three daily drops.
Amazon Devices Get Discounts of Up to 70%
Amazon has also announced several early deals ahead of Prime Big Deal Days.
Selected Amazon devices and bundles will be discounted by as much as 45%. Products highlighted by the company include the Amazon Ember 55-inch Mini-LED Series with Alexa+, Amazon Ember 50-inch 4 Series with Alexa+, Ring Battery Doorbell Plus Bundle and Kindle Colorsoft Essentials Bundle.
Selected Blink bundles will receive discounts of up to 70%, including the Blink Outdoor 2K+ and Video Doorbell Bundle.
Amazon’s own consumer products will also be included in the wider promotion. Amazon Essentials apparel starts at $10, selected pet supplies start at $5, and household products from Amazon Basics start at $3.
Books, Audible and Amazon Music Are Part of the Event
Prime Big Deal Days is not limited to physical products. Amazon is also using the event to promote several of its digital services.
Amazon is offering three months of Kindle Unlimited at no charge, while thousands of print books will be discounted by up to 65%. Prime members can also receive two Amazon First Reads Kindle books and four months of Audible Standard for $0.99 per month, subject to the applicable terms.
Amazon is also offering four months of Amazon Music Unlimited free for Prime members and three months free for non-Prime members. A separate promotion allows new customers to receive three months for $0.99 through Alexa.
Amazon Music Unlimited provides access to more than 100 million songs, ad-free podcasts and one audiobook per month from Audible’s catalog.
Alexa for Shopping Adds Deal and Price Tracking
Amazon is also promoting Alexa for Shopping as a tool for navigating Prime Big Deal Days.
The shopping assistant can help customers track products and receive notifications when relevant discounts appear. Users can create alerts for particular products or categories and set target prices for specific items.
Amazon says several shopping tools will be available:
- Deal alerts for selected products and categories
- Notifications when products reach a specified target price
- Auto-Buy for eligible items when a target price is reached
- Price history covering up to 365 days for supported products
- Checks for discounts on products saved to lists
- Notifications about new product releases from brands users choose to follow
The price history feature provides up to 365 days of pricing information across hundreds of millions of products, according to Amazon.
Halloween, Holiday and Toy Shopping Will Be a Major Focus
The timing of Prime Big Deal Days places the event shortly before Halloween and the main holiday shopping period.
Amazon will offer Halloween costumes and accessories starting at $5, along with candy under $10 and deals on party supplies, decorations and other Halloween products.
The retailer is also promoting its annual Top 100+ Toys List, which organizes selected toys by age group and interests. The selection includes Amazon Exclusive products as well as items across multiple price ranges.
Another seasonal destination is the Amazon Holiday Shop, which brings together gift collections, electronics, decorations and entertaining products. Amazon has also launched a dedicated FAO Schwarz storefront featuring toys and gifts.
Amazon Haul will offer additional lower-priced products, including selected seasonal items starting at $1, home décor under $8 and fall fashion under $6.
Prime Members Can Access Faster Delivery Options
Delivery remains another major part of Amazon’s Prime Big Deal Days offering.
Amazon says millions of items are available for Same-Day Delivery in more than 10,000 U.S. cities and towns. Some markets also have access to faster delivery options.
Depending on location and product availability, Prime delivery options include:
| Delivery Option | Availability Highlighted by Amazon |
|---|---|
| Same-Day Delivery | Millions of items in more than 10,000 U.S. cities and towns |
| 1-hour and 3-hour delivery | More than 90,000 home essentials in supported areas |
| Prime Air | Delivery in as fast as 30 minutes in selected suburban areas |
| Amazon Now | 30-minute delivery for selected groceries and essentials in dozens of U.S. cities |
Availability varies by location, and not every delivery service is offered in every market.
Prime Big Deal Days Will Run in 22 Countries
Prime Big Deal Days is an international event rather than a U.S.-only promotion.
Amazon says Prime members in 22 countries will be able to participate during the season: Australia, Austria, Belgium, Brazil, Canada, Colombia, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the United States and the United Kingdom.
Event dates can vary between countries, so customers outside the U.S. should check the schedule for their local Amazon marketplace.
In the United States, a standard Prime membership costs $14.99 per month or $139 per year. Eligible new members can receive a 30-day free trial. Amazon also offers separate discounted membership options for eligible young adults and qualifying customers.
Amazon Gift Cards Offer Another Way to Prepare for Prime Big Deal Days
Prime Big Deal Days 2026 gives Amazon customers another major shopping event ahead of the holiday season, with millions of offers scheduled across October 6 and 7. Discounts will cover electronics, fashion, toys, household products, books and digital services.
Shoppers planning Amazon purchases can also use Amazon Gift Cards to add funds to a compatible Amazon account. Baxity Store offers Amazon Gift Cards in multiple denominations and regional versions, including cards intended for markets such as the United States, Canada, the United Kingdom, France, Spain, the Netherlands, Turkey and the UAE.
Amazon Gift Cards are region-specific, so customers should make sure that the selected card corresponds to the Amazon marketplace and account region where they intend to redeem it. This is particularly important for shoppers preparing for Prime Big Deal Days in different countries.
